When our custom fixture design and engineering teams engage on a project they're challenged to look beyond the obvious solutions. This approach helps to foster a creative and innovative culture that permeates throughout our company. Designing "Beyond the Obvious" means that we look at important, but often overlooked, customer details including: store placement, how retail customers will interact with the fixture, safety considerations, material options, packaging, installation methodologies and even store level cleaning and restocking equipment which can damage fixtures and displays after they're installed.
It's the details that often present the greatest challenges, and its the challenges that present the opportunities for creativity and innovation. At Colony we embrace and thrive on those opportunities.