Signage and Displays: Frye Boots, NYC Store Display
Available from Banker Wire
The 148 year old Frye Company, manufacturer of leather footwear and accessories, opened its first Frye Store last year in a century-old cast iron factory in New York. Banker Wire’s P-286 brass-finish wire mesh was chosen for the project by New York based architectural firm, AvroKO.
"We wanted the project to reflect the high craftsmanship of Frye boots and its legacy," said Greg Bradshaw, partner at AvroKO. The firm used wire mesh because it has a nice industrial quality while maintaining a bright luster and glow from the brass. It also allows merchandise to be seen through the mesh and keeps sight lines open throughout the room.
"We chose Banker Wire because the quality of the mesh is quite good, and we like the selection of mesh sizes.
The client was very happy with the final product and the mesh looks lovely in the space."
- Greg Bradshaw, AvroKO Partner
The use of wire mesh also helped AvroKO acquire enough LEED points to earn Platinum certification for the project.