Interbrand's team of designers, architects and engineers work together to design lighting for retail spaces that blends the aesthetic with real world needs. This can bring clients' brands to life with light, shape, emotion, vision sensory triggers, color, texture, surprise and excitement — all the elements that set the mood and influence purchase. Interbrand's lighting design team includes on-site lighting and fixture specialists who understand how to incorporate shopper insights into the shopping experience. The result is an in-store experience that embodies clients' brands and business strategy.
Interbrand believes that design is an act of creation, taking space and giving it dimension and personality. At the same time, it’s about problem solving — making the client's company’s future tangible. A great store lighting environment pulls shoppers into the brand story, where they connect emotionally and interact with the offerings.