DDi

Retail Lighting plays a significant role in increasing sales

A free white paper by Hera Lighting LP

An independant study was done by Merchant Mechanics to calculate the impact that direct display lighting has on customer behavior, as well as its effect on increasing sales. It was determined that when the display was illuminated as opposed to the exact same location with no lighting, the following occurred: 76% more glances 77% more customers actually browsed the display 200% higher product uplift! 8.4 sec. increased browsing time

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