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Succeeding with Millennials at Retail

A free white paper by Frank Mayer and Associates, Inc.

Anyone who wants to market a brand or merchandise a store should take note; the Millennial generation is already forming lifelong-shopping behaviors. A generational passing of the baton is underway that will increasingly force retailers and brands to respond to consumers in new ways. A comprehensive understanding of Millennials is foundational for marketers and retailers.

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