Armstrong Flooring Introduces Industry-Changing VCT with Diamond 10 Technology

Press Release from Armstrong Flooring

Armstrong Flooring Introduces Industry-Changing VCT with Diamond 10® Technology

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LANCASTER, PA, May 4 – Armstrong Flooring, the North American leader in the design and manufacturing of flooring solutions, today announced the launch of a revolutionary, low-maintenance VCT product targeted to commercial strategic account customers, featuring patent-pending Diamond 10® Technology. Joining LVT and polished concrete in the low maintenance category, this is the only VCT to offer superior scratch, stain and scuff resistance without polish, reducing the total cost of ownership over the life of the floor. “Armstrong Flooring’s VCT, now with our exclusive Diamond 10® Technology coating, delivers superior scratch, stain and scuff resistance, saving on average over 40% in maintenance costs compared to polished VCT,” said Brian Saker, Director, Commercial Product Management. “While savings depend on use and recommended maintenance procedures, for large retail chain customers this can result in millions of dollars in savings over the life of the floor and will completely change the value proposition in their flooring selection.” With dirt, scratch and stain resistant qualities, VCT with Diamond 10 Technology is unlike traditional VCT in that it offers the option to reduce or eliminate initial polish and recoating maintenance and eliminates restorative stripping in all applications; fewer coats of polish means less downtime and a quick return to operational space. Savings are realized in polish costs, as well as labor costs related to maintenance practices. In addition, with standard VCT, where a higher sheen is desired, it can take up to eight coats of polish to achieve the desired gloss level; with VCT with Diamond 10 Technology, the same gloss level can be achieved with as little as three coats of polish. “Education, offices, retail and healthcare environments can resume operations far more quickly and with minimal interruption because of a more simple maintenance regimen and a variety of performance benefits that help efficiency, productivity and sustainability goals,” said Saker. Made in USA with global and domestic content, VCT offers the lowest carbon footprint of all Armstrong Flooring resilient products and is recyclable through our On&On™ Recycling Program. VCT offers many benefits over polished concrete, with customers who might previously have chosen polished concrete indicating they love the look, comfort, durability, price and maintenance of this game-changing, value-priced flooring product. The durable construction of VCT ensures lasting beauty in high-traffic areas, while flowing linear patterns, organic looks, and densely patterned earth tones effectively mask scuffs and soil in busy commercial spaces. Developed through Armstrong Flooring’s Continuum™ Solutions, VCT harmonizes with other products across the company portfolio to help execute on design vision.


About Armstrong Flooring Armstrong Flooring, Inc. (NYSE:AFI) is a global leader in the design and manufacture of innovative flooring solutions that inspire spaces where people live, work, learn, heal and play SM. Headquartered in Lancaster, Pa., Armstrong Flooring is the #1 manufacturer of resilient and wood flooring products across North America. The Company safely and responsibly operates 15 manufacturing facilities in three countries and employs approximately 3,500 individuals, all working together to provide the highest levels of service, quality and innovation to ensure it remains as strong and vital as its 150-year heritage. Learn more at

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