PICO RIVERA, Calif., March 12, 2020 /PRNewswire-PRWeb/ -- Bay Cities, North America's most innovative packaging and design company, announced a key appointment of Sahar Mehrabzadeh to the newly created position of Executive Vice President of Sales, leading North American sales for the company.
Sahar joined Bay Cities in 2006 as the company's first Marketing Manager, where she pioneered a fresh approach to customer outreach. By 2013, the contacts and account relationships she had developed in marketing led the way for her to step into a new role as the Director of Sales for Point of Purchase Displays. In this position, Sahar opened multiple new national accounts.
As Bay Cities' first Executive Vice President of Sales she champions the company's unique position as the liaison between brands and the retailers and sales channels they serve, by connecting brands with the end consumer through point-of-purchase displays, packaging, and consumer experiences.
Sahar continues her outreach through presentations around the country on sustainability, the fundamentals of performance packaging, and the use of emerging technologies such as augmented reality to create dynamic customer experiences and engagements with brands and retailers.
Sahar, a tennis player with a love of the outdoors, is also a sports fanatic with a love of soccer, football, basketball and tennis.
"Bay Cities is dedicated to fostering the growth of its employee-owners. Sahar's success story is the perfect exemplar of how hard work, tenacity and dedication to personal growth result in advancement that benefit our employees and the customers we serve," said Bay Cities' CEO, Greg Tucker.
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About Bay Cities
Bay Cities is North America's most innovative packaging and design company, providing integrated, end-to-end packaging and logistics solutions that are proven to drive sales, both on-shelf and online. Powered by technology and the best people, Bay Cities works seamlessly with brands and retailers to design and deliver product packaging and in-store display programs with ease and accuracy.
SOURCE Bay Cities