World Alliance for Retail Excellence & Standards

We're an alliance of at-retail companies committed to delivering exceptional sales, marketing and service support in collaboration with B2C manufacturers and retailers from across all channels and countries. Our members, representing the full spectrum of retail, are actively elevating retail excellence through accredited company certification, interactive workforce development, key resource programs, and multi-channel research clearinghouse.

Member retail service provider (RSP) companies perform nearly $3 billion in merchandising services, sales marketing, event marketing, demonstration and other retail services annually. Channels served include but are not limited to: conventional grocery, drug, natural/organic, mass, dollar, electronic, department, home & building centers, computer and office supply, value retailers, specialty and convenience retailers.