Interactive merchandising sets your brand and product apart with interactive, in-store media that engages the customer where your product lives, right on the store shelf, influencing Point-of-Sale (POS) purchasing. By engaging the customer through meaningful content delivery, presentation movies or slides to provide information, interactive merchandising influences purchase behavior.
Stand alone touch screens and kiosks invite participation from the customer to deliver messaging relevant on a one-to-one basis, with content in response to customer selections. Analysis on user navigation of the screens provides valuable insight into audience behavior, purchasing patterns, and input for inventory demand. Even a small display can act as a cost-effective, on-demand salesperson while putting the customer in control.