As TV and other legacy advertising mediums are losing/fragmenting viewership, reaching consumers at the point-of-purchase is crucial for today’s retailers and brands.
STRATACACHE’s latest retail solution, PrimaSee, provides messaging at retail within glass—offering a new medium for point-of-decision consumer interaction.
PrimaSee is a translucent digital display that showcases high-definition video within a glass fixture (freezer door, cooler door, vending machine, jewelry case, cosmetics counter, store window, etc.) while simultaneously fostering consumer interaction with a media experience.
Unlike traditional digital signage that is limited in where it can be placed and printed posters or ads that typically block a consumer’s view of products, PrimaSee can be incorporated into any glass environment, while allowing consumers to see products in the backdrop—directly enhancing brand awareness at the point-of-purchase.
PrimaSee incorporates dynamic data applications that are accessible to consumers via touch interaction. Applications include interactive games featuring the product behind the glass, voting polls that calculate consumer opinion on suggested topics, and interactive shopping lists displaying products needed to make selected recipes.
Bringing in-store ads to life, PrimaSee provides a new digitally connected experience between brands and consumers—allowing retailers to directly communicate with today’s hard to reach consumers.