design:retail - 6.28.18

Sometimes, ordinary is beautiful. Karastan Contract, a brand of The Mohawk Group, thinks so and proves it with the introduction of Pretty Concrete. Coupling the durability of hard surface with the style and comfort of soft flooring, the broadloom collection transforms uninspired concrete into carpet that is… well, pretty.

Karastan captures the intricacies of concrete’s surface in three multi-faceted patterns: Humble Luxe, Rough Chic and Elegant Fracture. Each available in a palette of 15 dynamic colorways, the piece-dyed broadloom products incorporate a new dye level with contrasting luster intensities to bring a trendy, aesthetic appeal to any space in need of modern yet organic flooring.

Pretty Concrete’s products feature Karastan’s Ultra Performance System™ RE (UPS RE), a state-of-the-art backing technology. With high post-consumer recycled content, it enhances tufted carpet performance and offers installation flexibility.

Continuing The Mohawk Group’s longstanding dedication to sustainability, the Pretty Concrete Collection is CRI Green Label Plus and NSF140 Platinum certified and its recommended adhesives meet the most stringent rules for VOC emissions.

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