POPAI’s West Coast POP Show is the only event that is completely dedicated to honoring point-of-purchase (POP) work on the West Coast. Brands, retailers, and POP manufacturers gather to network, discuss industry trends, and view and evaluate the industry’s latest projects. The 2015 event was held at Terra Gallery in San Francisco.
As part of the show, POPAI (Point of Purchase Advertising International) hosted a competition, showcase, and awards ceremony featuring the most creative and dynamic POP and packaging executions sold, produced, and marketed on the West Coast. Entrants competed in 10 categories encompassing both temporary and permanent displays.
INNOMARK won gold in the “Signage – Dimensional” category for its work on the Svedka Vodka pole topper. The project featured a printed PETG bottle and multiple layers of foam board pre-glued to a center support. This design allowed Field Representatives to rapidly assemble the display.
INNOMARK also received a silver award in the “Signage – Dimensional” category and a bronze in the “2D Design Board” category. These two awards honored the Boost Mobile LG Stylo standee and the Panera/Shaws in-store program.
Overall, the West Coast POP Show was a valuable experience for brands, retailers, and manufacturers. INNOMARK would like to thank its clients, team members, POPAI, and all attendees for a successful show. Congratulations to the winners!