Available from ZoN Retail Environments
The latest news is clear, the retail industry and the consumer are indeed evolving. Brands and retailers have been charged with doing more than just filling their stores with product; they need to pull their customers in or establish a presence in a location which has customer traffic.
A strategy which is growing in popularity is the shop-in-shop experience. Retailers and brands can build brand visibility and guard their own branding standards within the space of another, larger retailer. If the project is more of a permanent basis, they call it a shop-n-shop. If the store is temporary, seasonal or at an event, it is called a pop up store.
Whether one calls the project a pop up or a shop-n-shop, the concept is still sound if your group is interested in:
-Building brand awareness for a lagging category.
-Introducing a new product or service.
-Testing a geographical area for possible brick and mortar location.
Large Format Printing
Below is an image of the Shop-n-Shop we built for Hy-vee.
Ready to get started on your own Shop-n-Shop?
Give us a call or drop us a note.
We are ready to help.