Interbrand focuses on strategically-grounded design. It is key to the growth of a brand and business that new retail solutions resonate with the consumer; it must be more than just a beautiful solution.
At the onset of a project, we explore the motives, feelings and behaviors of target audiences in order to deepen our understanding of how and why people choose, and buy. By understanding the drivers of demand and desire, we identify insights that connect the brand and the business strategy to the customer. We also use research and analytics to uncover data and facts that provide strategic and creative direction, and inform decision-making. We use a combination of techniques including qualitative and quantitative research, advanced statistics, decision science, and financial analysis. We provide clear, concise and quantifiably business cases to supported the future growth of your brand.