4/14/22- design:retail TLB

DSA Signage Partners With Leading Optical Retailer LensCrafters to Elevate Their Stores’ Design Through Custom Advertising Displays.

Press Release from DSA Signage

Los Angeles, CA – August 1, 2022.

DSA Signage is partnering with leading optical retailer LensCrafters in supplying them with illuminated light boxes for their new store in Cascade Station, Oregon.

DSA has been working/co-designing advertising displays with the Group's construction division since 2019, supporting LensCrafters and its sister brands (such as Sunglass Hut, Rayban, and Oakley) with new store openings and remodels.

LensCrafters wanted to take their advertising to the next level by integrating sleek, high-end light boxes in unused areas to increase foot traffic and attract people walking by their stores. DSA works hand-in-hand with the store design team to design and fabricate custom light boxes for each store opening and remodel, allowing LensCrafters to better highlight the store's products and promotions.

A typical LensCrafters store signage comprises an average of 4 large-format Fabric SEG light boxes. They are either recessed, free-standing, or wall-mounted and placed behind the storefront windows and inside the store. Light boxes are used as decor and advertising displays, allowing to brighten vibrant graphics with a frameless look and no visible hardware. “Our light boxes play an integral role in maximizing the store’s visibility and advertising while also complimenting the store’s modern design,” says Mathilde Herman, LensCrafters Account Manager.

About LensCrafters:

Founded in 1983, LensCrafters is an international retailer and a global leader in prescription glasses and sunglasses, currently operating in over 1,000 stores and managed by their parent company, The Essilor Luxottica Group.

About DSA:

DSA is a company of collaborative engineers & expert fabricators with more than 45 years of experience creating illuminated and digital signage solutions. Supporting major brands nationally and internationally, the company fabricates in-house the finest backlit LED light boxes & digital displays, designed to highlight brand content in various industries such as QSR, Retail, Hospitality, Museums and Art Exhibitions.

Find out more online at www.dsasignage.com.

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