Press Release
Carson, CA — December 8, 2025 — DSA Signage announced the appointment of Meredith Yerkes as Senior Vice President of Commercial Strategy & Growth, signaling a major investment in national expansion with a sharp focus on hospitality and multi-unit commercial brands.
In her new role, Yerkes will lead all sales and marketing functions, collaborating closely with CEO Shokouh “Sho” Shafiei, The Cambria Group, and DSA’s partners to execute a unified, forward-looking commercial strategy. Her focus will be on scaling DSA’s presence in high-growth markets while strengthening client relationships across multiple commercial segments.
“Meredith has played a critical role in defining DSA’s commercial strategy during a period of rapid growth. Her ability to align sales and marketing, drive market expansion, and strengthen client relationships makes her the right leader to accelerate our national growth initiatives,” said Shokouh ‘Sho’ Shafiei, CEO of DSA Signage.
As part of its growth strategy, DSA Signage announces a national sales expansion, with multiple new hires planned in 2026 to support accelerating demand.
“I’m excited to take on this role to drive DSA’s next phase of national expansion, strengthen client partnerships, and accelerate revenue growth across key commercial segments. My focus will be on aligning sales and marketing initiatives to deliver measurable impact and expand the company’s presence in high-growth markets,” said Meredith Yerkes.
About DSA Signage
DSA Signage is a global leader in visual communications and signage solutions, helping brands engage customers through high-impact illuminated displays, custom signage systems, and advanced digital technologies. With decades of experience across hospitality, retail, healthcare, transportation, and multi-unit commercial clients, DSA combines in-house engineering, design expertise, and fully customizable solutions to deliver measurable results. Acting as a true partner to the brands they work with, DSA leverages its global reach and operational excellence to elevate the customer experience and drive business growth.
Media Contact:
Frida Avila
Senior Marketing Coordinator
[email protected]
Dsasignage.com
Companies Mentioned
Business Categories Mentioned
