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LiftOff™ takes a shopper's instinct to touch and enhances it by providing rich, interactive product information, via any form of media or interactive experiential tool. When someone picks up a LiftOff™ enabled item, they engage much more than a simple "trigger" to play a message, they get virtual guidance with accurate information, sales assistance, a personalized shopping experience, and gratification.

LiftOff™ is a complete interactive marketing system that builds desire and adds credibility to your products through user participation. It can measure a shoppers "path" exploring multiple items and provide sales prospecting and qualifying, as well as detailed metrics - all in real-time.

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