Encap Displays

Product Details

PepsiCo-Frito Lay asked us to update the design of existing endcaps in Harris Teeter stores. Spectas created two versions, one with Frito Lay product in front and Pepsi beverages on the wings, and another with Pepsi on the front and Frito Lay on the wings. PepsiCo-Frito Lay was successful selling both versions into all Harris Teeter stores. The structure was steel tube with wire & metal shelves, with laminated MDF panel accents and acrylic header.