PepsiCo-PepsiMax proposed the idea to create a unique semi-permanent beverage display to showcase their PepsiMax products. Spectas accepted the challenge and created, designed and engineered this mixed materials display with ingenuity and skill. Primary goal was to replicate the look of PepsiMax packaging to drive brand awareness and excitement among retailers and consumers in the convenience store setting. Stores and highlights 16 oz PepsiMax product. Allows for product visibility and shopping from two sides, leverages the black can lid and shape of product package, easily assembled in 15-20 minutes, lightweight design allows for easy relocation.