Available from Miller Zell
The MZ Design Team represents a mix of 2D, 3D and digital creatives with backgrounds in graphics, animation, environmental & industrial design, branding, architecture, and other disciplines.
Their experience, coupled with MZ’s downstream work in implementation, provides an unequaled understanding of the operational realities of turning design concepts into scalable in-store programs. At the same time that their work creates beautiful brand expressions and engages shoppers, it is adaptable to multiple footprints and conditions.
With an emphasis on purposeful design that blends style and function, MZ Creative works closely with clients and our Strategy Team to create solutions that are beautiful, functional, and based on a solid business, operational, and research foundation.
Some of the issues we address in creating retail environments include:
Color, texture, light, and technology as building blocks of the total environment
Navigation, flow, and queue management
The retailer’s business model for associate-customer interaction
Modularity and flexibility of merchandising systems and fixtures
Hierarchies of communications and messaging
Cross-selling, adjacencies, and bundling