Gable, 45-Year Industry Veteran, Shares Secrets to Building Profitable In-Store Media Networks

Press Release from Gable

Comprehensive Resource Shows Retailers How to Monetize Every Aisle, Storefront, and Digital Display

BALTIMORE, June 25, 2025 /PRNewswire/ -- Gable, a leading provider of integrated signage and marketing solutions, today announced the release of "A Retailer's Guide to Harnessing the Power of Retail Media Networks: In-Store Marketing," a comprehensive 40-page resource guide designed to help retailers capitalize on new revenue opportunities through in-store digital advertising. The guide addresses the growing demand among both established and emerging retailers seeking to implement or enhance their retail media network strategies to reach buyers at all stages of their purchasing journey.

While digital out-of-home (DOOH) advertising focuses on reach and visibility across large audiences, retail media networks bring digital sophistication directly to malls, storefronts, and individual aisles, creating a high-value media channel that merges advertising, data, shopper experience, and in-store technology into one cohesive system.

"A retail media network is the sum of all parts. It is only successful when the sum of all parts comes together and works as one engine," said Ross Hancock, Senior Vice President at Gable. "At Gable, this philosophy is embedded into every RMN we help design, deploy, and maintain."

The guide's seven comprehensive chapters cover critical areas including identifying RMN opportunities and challenges, essential hardware infrastructure, branded content creation, interactive kiosk software, technology integration, team building, and measuring ROI. Each section draws from Gable's extensive cross-industry expertise and four decades of experience working at the intersection of signage, architecture, AV, and marketing. Unlike vendors that offer only digital signage components, Gable's approach considers the deeper integration required for long-term RMN success. The company's multidisciplinary teams evaluate traffic flow, light conditions, screen orientation, content relevance, and system redundancy to create holistic solutions that go beyond simple hardware deployment.

This comprehensive approach is supported by Gable's extensive infrastructure:

85% U.S. zip code coverage
6,000 field service agents
40 distribution centers
500 market coverage areas
Vendor-agnostic approach working seamlessly with multiple technology partners and OEMs
Swift adaptation to solution adjustments within days rather than weeks

Gable's track record includes successful implementations for major brands and properties. Notable case studies featured in their work include Simon Media Ventures, a subsidiary of Simon Properties, global athletic brand PUMA, and Urban Edge's Bergen Town Center—each demonstrating different approaches to maximizing RMN effectiveness across diverse retail environments.

"While some companies focus on single aspects like hardware or software, our team has spent 45 years becoming experts in not only the technical components but also the subtle nuances of capturing customers' attention," Hancock explained. This expertise spans discovery and site surveys through engineering, procurement, installation, and ongoing support and optimization.

The resource guide addresses a critical gap in the market as retailers increasingly recognize RMNs as essential revenue streams. Unlike traditional advertising models, retail media networks offer the unique advantage of reaching consumers when they're already in a purchasing mindset, creating opportunities for both brand advertising revenue and enhanced customer experiences.

For large, multi-location retailers evaluating digital screen implementations and omnichannel marketing strategies, the guide provides actionable insights into building winning RMN teams, integrating data with digital displays, and proving impact through measurable results.

"A Retailer's Guide to Harnessing the Power of Retail Media Networks: In-Store Marketing" is available in both digital and hard copy formats at: https://gablecompany.com/in-store-retail-marketing-guide/. The resource represents Gable's commitment to sharing valuable, hard-earned knowledge as thought leadership in an industry the company helped pioneer. For more information, retailers are invited to contact Gable for a free consultation.

About Gable

Gable has been a leader in visual communications for over 45 years. We are passionate about elevating how people perceive, interact with, and remember brands, buildings, and places. With a rich legacy in blending the timeless artistry of traditional signs with the dynamic possibilities of video displays & integrated AV systems, Gable continues to shape the future of the built environment. For more information, visit gablecompany.com or call 800-854-0568.

Media Contact

Dina Wasmer, CMO
410-366-9479 x101
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