Press Release
Grand + Benedicts is pleased to announce its receipt of a Bronze award in the 2026 Outstanding Merchandising Achievement (OMA) Awards for the RealTruck Truck Bed Cover Display. Presented annually by the Shop! Association, the OMA Awards are regarded as the retail marketing industry’s premier recognition for excellence in creative and effective in-store displays.
The award recognizes a display developed for RealTruck that effectively distinguishes their truck bed covers in crowded retail environments while supporting the brand’s overarching vision. Designed and constructed by Grand + Benedicts, the display offers exceptional durability and encourages meaningful customer engagement, all while maintaining seamless integration with RealTruck’s broader fixture program. This approach ensures a consistent brand identity and an enhanced in-store experience for shoppers across all locations.
The RealTruck Truck Bed Cover Display was engineered for durability and ease of use. Grand + Benedicts designed the fixture with robust structural elements to ensure it can withstand frequent customer interaction. Its distinctive angled features reflect the design language of other RealTruck displays, providing visual cohesion and reinforcing a unified brand presence in the retail setting.
Storytelling played a significant role in the display’s design. A prominent vertical graphic draws shopper attention and introduces the RealTruck brand, while a front panel clearly presents product features and technical details. The base-level graphic area highlights key benefits during customer interaction. All graphics are designed for easy updates and consistent presentation, aligning with the overall RealTruck visual identity.
By designing a display that is robust, inviting, and user-friendly, Grand + Benedicts has enabled RealTruck to distinguish its products from competitors. The new fixture allows shoppers to evaluate the truck bed covers more effectively, strengthen their connection with the RealTruck brand, and enjoy a more cohesive and engaging in-store experience across locations nationwide.
About Grand + Benedicts
Grand + Benedicts designs and builds retail fixtures, displays, and merchandising solutions for brands and retailers across a range of environments. The company focuses on combining design, engineering, and production expertise to create durable, functional systems that improve the in-store experience. Its work supports brands seeking stronger shopper engagement and consistent retail presentation at scale.
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