Content by Sparks Custom Retail
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Experiential Retail 2.0: The New Era of In-Store Engagement
Brands are creating immersive experiential retail that give consumers a reason to stick around and further engage with the brand. -
Parade SoHo Retail Store
Supporting a Digital Brand's Physical Store Debut Officially launching first in the digital space in 2019, the cult underwear brand Parade has now opened its doors to its debut brick-and-mortar store in the middle of New York’s bustling SoHo neighborhood. Located on 577 Broadway, the new 2,000...
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Marie Claire: 'NBT' Concept Shop
Offering the Next Big Thing in Retail Marie Claire magazine partnered with Mastercard to launch The Next Big Thing Concept Shop, a first-to-market, hands-on retail pop-up experience. The shop brought to life the latest innovations in fashion, beauty, entertainment, technology, and wellness.... -
T-Mobile Signature Stores
T-Mobile: Engaging Store Customers through Sustainable Designs T-Mobile called upon Sparks to build eye-catching Entryway Structure Displays to welcome customers into their Signature Stores and Plano Experience Store Location. At the base of the structure, is just that, a reusable evergreen...
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Wunderkind Retail Experience
A Unique Luxury Experience We designed a 3,600 sq. ft. environment for “Wunderkind,” a high-end retail boutique in Scottsdale, AZ, that is luxurious, intimate and welcoming. Looking to expand our retail production capabilities to optimize cost and timelines for our clients, we designed 70... -
M&M's Global Fixture Program
Fixtures Fuel Fun and Memorable Moments The global M&M’SⓇ fixture program rolled out to-date in Berlin, Germany, the Mall of America and Disney World, offers all the colorful M&M'S fun the brand is known for. In addition to interactive sampling booths and space for fans to create their own...
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Comcast Xfinity Retail Stores
Transforming the Customer Experience The 180+ newly designed nationwide Comcast Xfinity stores are engaging 4,000 sq. ft. shopper environments that provide unique ways to experience Xfinity products and services. This retail rollout follows the brand’s novel Chicago STUDIO XFINITY store and is... -
Jo Malone London Fixture Display
Through Custom Fixtures Elegance meets sustainability in our custom fixtures for Jo Malone London! Collaborating across locations, the reusable interchangeable custom display boxes mimic the iconic gift boxes, while a practical product table with built-in drawers adds functionality. These...
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From Design to Rollout
Developing and Implementing a Fixture Program Doesn't Have to Break the Bank -
Shop-in-Shops: An Introduction
Shop-in-shops can bring in increased revenue and expand a store's customer base, but its important to choose partners wisely.
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Four Ways Store Design Can Create a Winning Customer Experience
Consistency, location, marketing and integrating the online experience all contribute to increasing sales. -
Sourcing Retail Store Fixtures from China
With a watchful eye on hidden expenses and quality, sourcing from China can nevertheless increase ROI.
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The Right Way to Rollout
When rolling out a fixture installation, companies can choose to use in-house staff or outsource to an experienced company. Learn the pros and cons of each method. -
Pop-Up Experiences
An industry whitepaper discussing the emergence of the pop-up experience and its impact.
