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Transparency is defined as providing visibility or accessibility of information, especially concerning business practices. With the advent of USGBC LEED® v4, more industry attention is being placed on transparency of building material ingredients and how those materials affect the environment and human health. This new program rewards project teams for selecting building products that are verified to minimize the use and generation of harmful substances and that inventory the chemical ingredients using an accepted methodology.1 But transparency is about more than just product ingredients. It involves changing the way you look at a product and engaging in a Life Cycle Thinking approach to product evaluation.