Retail Advertising and Merchandising Platform
Available from YCD Multimedia
YCD|RAMP addresses the needs and challenges of retailers for quick time-to-market of promotional campaigns, offering a single, comprehensive platform to manage in-store digital media and workflow.
Customizable Permission Levels – varying permission levels can be assigned to regional or local managers giving them the ability to act in real time with specific product promotions by eliminating the need for time-consuming corporate approvals.
Campaign Management – YCD|RAMP allows users to create and self-manage branded marketing campaigns and product promotions. Marketing teams can upload branded templates that can be used with in-store media including menu boards, POS displays and infotainment in addition to playlist creation and scheduling.
Distribution Management – product updates, new campaigns and advertisements can be uploaded to a corporate server and internally managed with the option to differentiate pricing and promotions based on location and need. These can then be sent to one, some or all locations using presets to ensure that each location receives their relevant updates on time.
Localized Updates – individual store managers or local regional managers can make real-time updates based on local criteria such as weather, events or inventory levels.