In creating digital retail experiences for the consumer in retail, Inmotion allows the branding and product interaction to be intensely personal. Various technologies are synced so that the consumer is able to be absorbed in a web-like experience and the brand story via responsive smart-screens while interacting with the product. Brand context, technical specifications, and social trending data can be delivered with each product selection so that the customer experiences the product's story. Inmotion also provides marketing, store managers, and floor staff access to real-time visitor activity data. Analytics are provided that show consumer activity prior to purchase and promotional effectiveness.