design:retail_TLB_11.25.19

White Papers by DISPLAYS2GO.COM

  • Effective Outdoor Signage For Small Businesses

    Modern small businesses are subject to the same advertising pressures as larger multinational companies. This article seeks to map out effective OOH or Out of Home advertising plans for smaller businesses using hard statistical data and everyday point of purchase signage materials.
  • Modern Shelving Units Made From Sign Standoff Hardware

    While sign standoff hardware is most commonly used for mounting signs in a standoff fashion to wall there is a new wave of designers who are using these hardware sets in creative fashions. This white paper explores what a sign standoff is and what traditional uses they have and then shows how...
  • Keep it Simple with Plastic Table Tents

    Plastic table tents are the most simple of advertising tools and yet are a constantly growing aspect of the POP industry. Explore what events in personal computing have led to the widespread use of these folded plastic frames.
  • Podium Stands and Power Point Presentations for iPad Users

    iPads and portable iOS devices are the fastest growing sector in personal computing. The Mac mobile operating system which was once widely perceived as an entertainment platform is now coming into its own with cloud and sync based productivity apps. Tablet holders and podiums play a pivotal role...
  • L.E.D. Lighting as the Evolution of the Neon Sign

    Neon signs, also known as electric fire, once dominated the sight and scope of American advertising. While neon was humming and flickering into our society the L.E.D or Light Emitting Diode was silently getting brighter and brighter. L.E.D.s now dominate almost every aspect of commercial...
  • American Companies are Spinning Prize Wheels to Win Back Employee Morale

    As the American workforce spends more and more time in the office each year there is growing disconnect within the everyday employee. Companies across the country are recognizing this trend and are expanding off of a long running game show to boost worker morale with prize wheels.
  • The Survival of Printed Advertisements in a Digital World

    The world of advertising is a constantly moving and evolving entity but it also has a few stable aspects. While digital and TV marketing is on the rise it is impressive to see that print media is has maintained a strong foothold in the American advertising market. This article explores the...
  • Wicker Baskets: The Long Road from Ancient Egypt to The Modern Farmers Market.

    Wicker baskets have been in existence for over 5,000 years and date back to the Nile delta in the time of the Pharaohs. In today’s modern society these baskets are made of willow wood or synthetic materials. The wicker basket is used nearly anywhere from retail to hospitality to in home use.
  • Digital Cameras and Picture Frames:The Correspondence Between Technology and Time Tested Design

    More than half of the adult American population has a more powerful camera tucked in their pocket or purse than Ansel Adams ever had in his possession. We as a global population are capturing more and more images than ever. Where does the traditional picture frame stand in the mega pixel race?
  • The Evolution of the Tablet Stand

    The tablet as we now know it derives its origins from the laptop and the original slate and stylus models. Personal computer use has evolved from the desktop to the lap to nearly anywhere you can imagine with advent of the modern day tablet and iPad. Explore the differences between home and...
  • Tablet Growth and Integration into the Retail Marketplace

    Tablet computers are the fastest growing wireless devices on the market with a projected 96 million in use in the next five years. These portable devices have fast found their way into our homes and have changed our shopping habits. The newest trend is for these machines to be used effectively...
  • An Exploration into Table Tents and the Move from Paper to Plastic Construction

    Table tents have gone through a long evolution from the days of a simple folded piece of paper. This article chronicles the importance of table tents, gives reference to notable uses then further explores the progression to the ever popular plastic table tent.
  • A Detailed Cross-Section of the High Flying World of Advertising Flags

    This article breaks down the different sizes and styles of advertising flags while paying special attention to printing options, mounting styles and target uses.
  • Canopy Tent Designs and Features for Diverse Business Use

    Canopy tents have been incorporated into nearly every business from insurance sales to energy drinks. With such a broad range of industries using these tents there is myriad of styles and options for all facets of business.
  • Knocked Down Display Cabinets Ship Flat and Fast For Store-Wide Display Savings

    Knocked down display cabinets are fast becoming permanent staples in the world of visual marketing. This new class of modern and elegant cabinetry saves on shipping and material costs.
  • Prize Wheels and Their Move from the Midway to the Meeting Room.

    Prize wheels are no longer just for use in the carnival! Many companies are now using these games of chance as way to boost employee morale. Also the consumer customizable prize wheel is fast becoming a staple on the trade show circuit.
  • Table Tent Diversity for the Restaurant Industry

    There is a multitude of different style of table tents for in-house advertising for the food service industry. This article seeks to highlight the unique differences and advantages of each of the main different styles of table tents.
  • Light Pole Banners For More Effective Event Promotion

    This article chronicles the origins of light and street pole banner advertising and explores the differences between different types of signage. Modern street pole banners have been in use for the last 17 years and are the product of the invention of large format digital printers and the...
  • LED Writing Boards and their Integration into Advertising.

    LED writing boards are an economical way for companies to have illuminated displays with custom messages. These low energy high impact signs can be used throughout all facets of business and industry. LED writing boards are often tabletop/countertop mounted but larger versions are wall mounted...
  • Movie Poster Displays for Impact Advertising

    Movie poster frames are the ideal way for hosting images and advertisements which are printed at 27” x 40” or 27” x 41”. The market for these frames transcends the film industry to all facets of business including banks and retail facilities and even has a strong foothold in the home market. A...
  • Rollup Banners are Portable Solutions for Targeted Marketing

    Standard banner frames are sometimes large or awkward to carry. Traveling sales teams, exposition pros, and tradeshow advertisers often need promotional tools that can be moved easily but have the print quality of long-term fixtures. Rollup banners answer the call!