Modern small businesses are subject to the same advertising pressures as larger multinational companies. This article seeks to map out effective OOH or Out of Home advertising plans for smaller businesses using hard statistical data and everyday point of purchase signage materials.
While sign standoff hardware is most commonly used for mounting signs in a standoff fashion to wall there is a new wave of designers who are using these hardware sets in creative fashions. This white paper explores what a sign standoff is and what traditional uses they have and then shows how...
Plastic table tents are the most simple of advertising tools and yet are a constantly growing aspect of the POP industry. Explore what events in personal computing have led to the widespread use of these folded plastic frames.
iPads and portable iOS devices are the fastest growing sector in personal computing. The Mac mobile operating system which was once widely perceived as an entertainment platform is now coming into its own with cloud and sync based productivity apps. Tablet holders and podiums play a pivotal role...
Neon signs, also known as electric fire, once dominated the sight and scope of American advertising. While neon was humming and flickering into our society the L.E.D or Light Emitting Diode was silently getting brighter and brighter. L.E.D.s now dominate almost every aspect of commercial...
As the American workforce spends more and more time in the office each year there is growing disconnect within the everyday employee. Companies across the country are recognizing this trend and are expanding off of a long running game show to boost worker morale with prize wheels.
The world of advertising is a constantly moving and evolving entity but it also has a few stable aspects. While digital and TV marketing is on the rise it is impressive to see that print media is has maintained a strong foothold in the American advertising market. This article explores the...
Wicker baskets have been in existence for over 5,000 years and date back to the Nile delta in the time of the Pharaohs. In today’s modern society these baskets are made of willow wood or synthetic materials. The wicker basket is used nearly anywhere from retail to hospitality to in home use.
More than half of the adult American population has a more powerful camera tucked in their pocket or purse than Ansel Adams ever had in his possession. We as a global population are capturing more and more images than ever. Where does the traditional picture frame stand in the mega pixel race?
The tablet as we now know it derives its origins from the laptop and the original slate and stylus models. Personal computer use has evolved from the desktop to the lap to nearly anywhere you can imagine with advent of the modern day tablet and iPad. Explore the differences between home and...
Sign standoffs may look small, but they're one of the most unique and easy ways to create dynamic signage anywhere inside of a store or office. Here are a few details about what exactly sign standoffs can bring to the table.
Large and small outdoor events have been enhanced by sideline banners to make sure that their company name and brand are easily seen. Read on to discover some of the features of pop-up banners
Large and small outdoor events have been enhanced by sideline banners to make sure that their company name and brand are easily seen. Read on to discover some of the features of pop-up banners
Tablet computer sales have doubled since last year and every projection reads that this is not a fad. Tablets are replacing desktop and laptop computers. Retail professionals will have to mirror the trends of their customers with tablet based advertising including in-store tablet use.
Tablet computers are the fastest growing wireless devices on the market with a projected 96 million in use in the next five years. These portable devices have fast found their way into our homes and have changed our shopping habits. The newest trend is for these machines to be used effectively...
Table tents have gone through a long evolution from the days of a simple folded piece of paper. This article chronicles the importance of table tents, gives reference to notable uses then further explores the progression to the ever popular plastic table tent.
This article breaks down the different sizes and styles of advertising flags while paying special attention to printing options, mounting styles and target uses.
Canopy tents have been incorporated into nearly every business from insurance sales to energy drinks. With such a broad range of industries using these tents there is myriad of styles and options for all facets of business.
Knocked down display cabinets are fast becoming permanent staples in the world of visual marketing. This new class of modern and elegant cabinetry saves on shipping and material costs.
Prize wheels are no longer just for use in the carnival! Many companies are now using these games of chance as way to boost employee morale. Also the consumer customizable prize wheel is fast becoming a staple on the trade show circuit.
There is a multitude of different style of table tents for in-house advertising for the food service industry. This article seeks to highlight the unique differences and advantages of each of the main different styles of table tents.
This article chronicles the origins of light and street pole banner advertising and explores the differences between different types of signage. Modern street pole banners have been in use for the last 17 years and are the product of the invention of large format digital printers and the...
LED writing boards are an economical way for companies to have illuminated displays with custom messages. These low energy high impact signs can be used throughout all facets of business and industry. LED writing boards are often tabletop/countertop mounted but larger versions are wall mounted...
Movie poster frames are the ideal way for hosting images and advertisements which are printed at 27” x 40” or 27” x 41”. The market for these frames transcends the film industry to all facets of business including banks and retail facilities and even has a strong foothold in the home market. A...
Standard banner frames are sometimes large or awkward to carry. Traveling sales teams, exposition pros, and tradeshow advertisers often need promotional tools that can be moved easily but have the print quality of long-term fixtures. Rollup banners answer the call!
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