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Air is a portable Pop-Up park. Both communities and developers can work with Air to set up for a week or six months. While an array of retailers/brands are “built-in,” what makes Air unique is its invitation to local retailers, makers, farmers, entertainers and community groups to breathe life into the experience. Air provides the environment, the kit of parts, the program structure, marketing, management and guidance. The rest is local. In fact, we’ve intentionally left aspects of the concept ‘open-ended’ so that it can be personalized by the local community or neighborhood— the intention being the ever-so-elusive ‘grit’ that everyone seeks but cannot create.