Content by Little

  • Un-Banking the Bank

    If it’s been a long time since you visited your local branch, statistics show you’re in good company. Adoption of electronic mobile banking has resulted in a decrease of in-branch foot traffic for many financial institutions. Chelsea Groton Bank sought to combat this trend by rethinking what a...

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  • The Story of Credo

    Downtown Credo is a recent client of ours; a not-for-profit business with a small product and a large mission intent on using creativity as a conduit to affect positive change in the community. The name Credo is defined as ‘an idea, or set of beliefs that guides the actions of a person or...

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  • Hybridity: When Unlikely Typologies Collide

    This summer, I spoke at NeoCon World’s Trade Fair about exploring what happens when unlikely typologies and unprecedented ideas collide. Since then, I’ve begun diving even deeper in understanding the complexities of today’s world, our cities and how architecture can play a role in warping pure...

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  • High Performance Retail Banking

    First Citizens, a family-owned bank with over 500 branches, came to us with an opportunity to work with them on a branch in Boca Raton, FL. When we first began our partnership, the bank was fully committed to investing $100,000 in upfront cost for a Geothermal system that would result in 41%...

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  • Beauty Beyond Brick & Mortar

    Retail is at a pivot point to rethink and reimagine store design to suit the habits of an environmentally conscious consumer. As witnessed in the demise of J.Crew, Borders, Blockbuster and Pier 1, when shopping trends evolve drastically, customer retention requires innovative approaches to...

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  • A Taste of Japan

    The story of a Japanese grocery brand offering a far more localized experience, one that provides customers with a sense of ownership and belonging in its new Californian neighborhood.

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  • A Breath of Fresh Air

    Air is a portable Pop-Up park. Both communities and developers can work with Air to set up for a week or six months. While an array of retailers/brands are “built-in,” what makes Air unique is its invitation to local retailers, makers, farmers, entertainers and community groups to breathe life...

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