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YOU GOT CHOCOLATE IN MY PEANUT BUTTER: The Viability of Blurring Retail Categories has been emailed to . Entered the wrong email?
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Retailers today are enjoying an identity crisis and shoppers couldn’t be happier about it. Grocers are successfully selling t-shirts and takeout; c-stores are bringing regional organic produce and local wines to convenience; pharmacies are causing a buzz with in-house sushi bars and mani/pedi spas; quick serve restaurants are peddling kitchen gadgets and cookbooks alongside grab-and-go; and the big box guys are getting in on all of the above. Today’s shoppers continue to force retail’s evolution, caring less and less for what merchandise/service niche a retailer subscribes to so long as the value a retailer is offering appeals to their lifestyle needs.