design:retail_TLB_11.25.19

White Papers by Frank Mayer and Associates, Inc.

  • Succeeding with Millennials at Retail

    Anyone who wants to market a brand or merchandise a store should take note; the Millennial generation is already forming lifelong-shopping behaviors. A generational passing of the baton is underway that will increasingly force retailers and brands to respond to consumers in new ways. A...
  • Using Tablets to Transform Retail Experience

    Tablets have been touted as “reinventing” and “revolutionizing” retail. Retailers and consumer-facing businesses have been testing the use of tablets to gain operational and marketing advantages, and they are establishing their place in a changing technological landscape. Read more about...
  • 5 Steps to Personalizing the In-Store Experience

    Revamping the in-store environment with merchandising and POP displays: Facing fierce competition and high operating expenses, today’s retailers must develop new strategies for attracting consumers and building brand recognition.
  • Planning for a Tablet Display

    Tablets are an appealing tool for customer engagement at the point of service, and those who move early with well-planned strategies stand to benefit. The question of how tablets will be displayed is an important detail that deserves creative consideration.
  • Kiosk Branding Guide

    Businesses spend millions of dollars each year promoting their brands. This guide discusses using a kiosk as a branding tool and offers tips on how to use a kiosk more effectively in your branding.