Content by Frank Mayer and Associates, Inc.
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Succeeding with Millennials at Retail
Anyone who wants to market a brand or merchandise a store should take note; the Millennial generation is already forming lifelong-shopping behaviors. A generational passing of the baton is underway that will increasingly force retailers and brands to respond to consumers in new ways. A... -
Using Tablets to Transform Retail Experience
Tablets have been touted as “reinventing” and “revolutionizing” retail. Retailers and consumer-facing businesses have been testing the use of tablets to gain operational and marketing advantages, and they are establishing their place in a changing technological landscape. Read more about...
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5 Steps to Personalizing the In-Store Experience
Revamping the in-store environment with merchandising and POP displays: Facing fierce competition and high operating expenses, today’s retailers must develop new strategies for attracting consumers and building brand recognition. -
Planning for a Tablet Display
Tablets are an appealing tool for customer engagement at the point of service, and those who move early with well-planned strategies stand to benefit. The question of how tablets will be displayed is an important detail that deserves creative consideration.
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Kiosk Branding Guide
Businesses spend millions of dollars each year promoting their brands. This guide discusses using a kiosk as a branding tool and offers tips on how to use a kiosk more effectively in your branding.
