Store Opening Efficiency

Merchco immediately introduced consistency into the process by establishing a core group of employees that focused exclusively on this retailer. These employees quickly became experts who could produce the results they sought to achieve. At the same time, Merchco developed an internal training program and established a supplemental team of employees that also understood the intricacies of the account. This made it much easier to manage the large volume of store openings. Finally, Merchco streamlined the Installation process by handling tasks previously executed by multiple vendors. Ultimately, the company was able to minimize the amount of time spent on-site, deliver quality work, and lower overall expenses.

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Merchco’s merchandising team worked with the account’s category managers to design a program in which trained personnel visited each location on a monthly basis. While there, they performed various planogram updates and merchandising resets.

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Merchco established a core group of salaried team leads. Each lead took responsibility for a specific area of the store. In addition, Merchco developed installation guides and training manuals for each area. Additional personnel then trained alongside the core group, ultimately resulting in two fully -trained teams that could step in at any time. Merchco provided installation of fixtures, displays, graphics, and signage. It also performed setting of shelf lines and peg hooks to planogram, including shelf labels and point-of-purchase signage.

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